Sunday, November 2, 2008

Midnight Launches Continue for Hit Games


On certain nights, coffee shops located near select Future Shops could see an increase of sales around midnight thanks to hardcore gamers lining up in the cold for hours to be one of the first to play their favourite titles.
Yesterday, Future Shop announced the midnight availability of two games that are predicted to have great success this season: Gears of War 2 and World of Warcraft: The Wrath of Lich King.
The new installment in the Gears of War series is expected to surpass its predecessor and match or exceed sales of the Halo series. It will be available on November 6 at 11:59 p.m. at Future Shop.
The first Gears, which was built on the Unreal engine, received much attention for its grittiness and raw violence. The ability to carve through bad guys with a chainsaw and crush fallen enemies' skulls underfoot were just a couple of the game's selling features.
World of Warcraft is one of the most successful games ever for the PC and Mac and will continue to draw attention with the new World of Warcraft: The Wrath of Lich King, to be released on November 12 at 11:59 p.m. at select locations.
World of Warcraft is a massively multiplayer online role-playing game (MMORPG, for "short") that allows players to team up and play quests with each other or just kill one another.
These two midnight launches follow the precedents set by big name titles of the past including Grand Theft Auto IV and the recently released Fallout 3.
There will be launch parties for both games on their respective midnight release dates in both Vancouver and Toronto. Future Shop stores opening at midnight for the launch of WoW will also be hosting costume contests and offering prizes.

No comments: