Canon Canada has enlisted the help of Canadian rock star Avril Lavigne and will partner with her to help sell the Rebel SLR series and ELPH line of compact point-and-shoot cameras.
Lavigne makes an appearance today in downtown Toronto to kick off the partnership. Fans will get a chance to glimpse the star and preview the two ads that will be airing on various Canadian television stations.
A website is already up and running which allows people to upload their own photos and edit them with items and images provided by Canon. The link to the website is http://www.shootlikeastar.ca/.
The partnership is an exciting undertaking for both Avril Lavigne and Canon.
"Avril's energy and spirit is the perfect complement to the Canon brand," says Ian Macfarlane, vice president and general manager of the Consumer Imaging Group at Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A., Inc. "She exemplifies the style and energy that our products offer to Canadians and as one of this country's biggest musical talents."
"Working with Canon Canada is truly exciting for me, as I'm a huge photography fan," says Lavigne. "I carry my camera with me all the time and am constantly taking pictures. Canon is definitely second to none in the quality of products they offer."
Avril Lavigne is a platinum selling artist who is both a Juno winner and a Grammy nominee.
Lavigne makes an appearance today in downtown Toronto to kick off the partnership. Fans will get a chance to glimpse the star and preview the two ads that will be airing on various Canadian television stations.
A website is already up and running which allows people to upload their own photos and edit them with items and images provided by Canon. The link to the website is http://www.shootlikeastar.ca/.
The partnership is an exciting undertaking for both Avril Lavigne and Canon.
"Avril's energy and spirit is the perfect complement to the Canon brand," says Ian Macfarlane, vice president and general manager of the Consumer Imaging Group at Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A., Inc. "She exemplifies the style and energy that our products offer to Canadians and as one of this country's biggest musical talents."
"Working with Canon Canada is truly exciting for me, as I'm a huge photography fan," says Lavigne. "I carry my camera with me all the time and am constantly taking pictures. Canon is definitely second to none in the quality of products they offer."
Avril Lavigne is a platinum selling artist who is both a Juno winner and a Grammy nominee.
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