Saturday, October 4, 2008

Nero Releases New Media Software


With the release of Nero 9 earlier today Nero is attempting to provide their customers with a product that is both an improved version of the classic software and also an all-in-one solution that will allow users to manipulate a variety of files in a multitude of ways.
Many of the features of the improved software are the result of listening in to what the customers wanted to hear, according to Juergen Kurz, a vice president at Nero AG.
"In developing Nero 9, we polled more than 3,000 of our worldwide customers to determine the functionality that they really wanted from the suite," Kurz said. "This type of feedback has been invaluable to us over the last decade and has shown us that our consumers are increasingly living digital lives where the PC is the center of the home."
With this in mind, the people at Nero decided that in addition to packing in more features they also wanted to improve the interface and make the software easier to use. Looking somewhat like the familiar start menu of Windows, Nero now uses a similar interface in order to switch from function to function, with tabs at the top that also bear similarity to the Windows Media Player.
This probably isn't a coincidence, considering that Nero 9 offers playback and review options for most media - including music, pictures, and video - and the developers wanted these functions to be easy to use and become familiar with.
One of the features that was widely requested was a form of automatic backup and data protection, which Nero 9 has. With a simple wizard-guided process, users can easily set up a backup schedule to their liking and customize it to backup certain types of files, folders or the entire system.
The second program released today was Nero LiquidTV TiVo PC. Users of digital video recorder (DVR) programs will be familiar with the function of NLTV.
After working closely with TiVo, Nero has released a product that will allow users to pause and play live TV on their computer, as well as save selected shows for later use. Recordings can also be easily transferred from the computer to an iPod or a PSP, or can easily be burned to DVD so that they can be taken anywhere.
This program has also been designed with the user in mind, with the full retail version coming with everything needed to get set up: a TV tuner card, a TiVo remote, an IR blaster for wireless connection and a 1-year subscription to TiVo.
The last of Nero's programs to be released today is Nero MoveIt, a program that takes away some of the hassles commonly associated with connecting a mobile device to a computer.
With so many mobile devices each with their own interface and software, Nero has created a program that is compatible with most current devices as part of their plan to make data as fluid and easily manipulated as possible. The program is also compatible with most digital cameras and smart phones.
"We understand that consumers want to be able to take their multimedia content with them on-the-go," Kurz said. "Compatibility for all mobile formats is built into the product for automatic, intuitive transcoding of files to the best profile without hassle, even when transferring directly from one device to another."
All three programs are available as of today, with Nero 9 retailing for ~$100, LiquidTV TiVo PC is ~$200 and Nero MoveIt is ~$50. More details can be found at http://www.nero.com/.

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