Saturday, October 4, 2008

First Ever Mobile Film Festival Scheduled for '09


What if you found yourself attending a film festival and taking your seat beside Hollywood icons Robert Redford and Isabella Rossellini? And what if Redford and Rossellini pulled out a mobile phone and started watching a mini film on it? Well, that is likely what is going to take place at the inaugural 2009 Global Mobile Film Festival.
The GSMA, the largest global trade group for the mobile industry, and Mofilm, which distributes short films for mobile phones, have teamed up once again in order to bring the Global Mobile Film Festival to the Mobile World Congress in Barcelona, Spain.
Michael O'Hara, chief marketing officer of the GSMA, says showcasing mini films on mobile phones gives viewers another way to connect to the medium.
"There are already more than three billion screens in the hands of users, and with increasing sophistication of mobile broadband networks and rapidly evolving device capabilities, the time is right to create a festival devoted to small screen movies and to invite international film makers to participate for the first time," said O'Hara.
The Mofilm Film Festival will celebrate amateur and professional films that are up to five minutes in length. A short list of five filmmakers will be selected by a jury of independent experts. The winning film will then be selected by the audience using their mobile phones to vote with. The winner will then be announced by Redford and Rossellini with the winning film-maker receiving €10,000 Euros.
Andy Baker, managing director of Mofilm says he and Mofilm are proud to be working within two industries to showcase the best mobile movies available.
"I'm delighted that what started as an experimental project with leading film makers in 2007 will now become a key part of the mobile and film industry calendar," said Baker.
In collaboration with the Mobile World Congress (Feb. 16 to 19), the first Mofilm Film Festival will take place on Feb. 18 and 19. The deadline for entering films is on November 28.
For more information, go to http://www.mofilm.com/.

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