Saturday, October 4, 2008

GSM Association to Make Broadband Ubiquitous


The advent of the Internet has made many tasks easy and convenient to perform online, from communications, to research, to banking, and even working in some cases. The steadily falling price of Wi-Fi laptops and 3G-enabled phones has helped to make the Internet a necessity, not only for all things, but in all places.
Now, the GSM Association, along with 17 of the world's leaders in technology, computing, and mobile services are joining forces in order to try and make the Internet truly ubiquitous by providing mobile broadband service pre-installed in their products.
"Mobile Broadband is like a home or office broadband connection with one crucial difference: freedom," said Michael O'Hara, CMO of the GSMA. "Freedom from hot spots, freedom from complexity and freedom from security concerns... This commitment is manifested in a service mark that we expect to see on several hundred thousand notebooks in the shops by the holiday season."
The companies that have agreed to take part in the ambitious new project range from big name computing companies such as Dell and Microsoft to LG and Qualcomm.
With WiMAX not yet implemented in most areas, but Wireless Broadband technology granting Internet access to millions of 3G iPhones, BlackBerrys and other smartphones worldwide, this may be the last mile solution that users have been waiting for to be implemented in their favourite gadgets.
And the gadgets that the aforementioned companies are talking about equipping with Wireless Internet range from the typical - computers and digital cameras - to the obscure and unexpected, such as cars and refrigerators. While the merits of having an Internet-ready car are obvious, one might wonder why anyone would need a broadband fridge.
"While there will always be a place for WiFi connectivity, the great merit of Mobile Broadband might be that it liberates the user from the spatial tyranny of the so-called hotspot," said Shiv K. Bakhshi, Ph.D., IDC director of mobility research. "The Mobile Broadband initiative is a timely one in that it leverages the increasingly widespread availability of high-bandwidth networks in both developed and developing economies."
All of the companies involved are excited about the project, although it will take some time to implement fully.
Dell, who has recently attempted to market towards "digital nomads" - those who work and conduct their lives online from a variety of locations worldwide - and it is a natural step for them to join this project and team up with the GSMA.
"Dell offers one of the widest portfolios of Mobile Broadband-ready devices because consumers demand technology that allows them to connect any place, any time. The GSMA Mobile Broadband initiative will make it easy for digital nomads to identify devices that allow them to surf the Web, chat with friends, keep updated on the latest news, share photos or connect with their social networks anytime, anywhere," said John Thode, vice president small devices, Dell Consumer Group.
Look for Mobile Broadband certified products in the near future, starting first with laptops and moving on to all sorts of devices.

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