Saturday, October 4, 2008

Get Offline and Start Making Face Time


Does sending a text message to a friend have the same affect and emotion as talking to that person over the phone or face to face? Not likely.
Even though Canadians prefer to interact face to face, the reality is that we use a great deal of technology to connect socially with family and friends.
David Bagozzi says that face-to-face encounters are declining in society where as interacting online is on the rise.
"Nine in 10 Canadians agree that they feel more connected when face to face yet they use technology an average of 17 times per day to connect with others socially compared to connecting in person with an average of only two people per day," said Bagozzi, who is senior brand manager of Dentyne. "No doubt technology is important, but the fact remains that the best connection is a human connection that provokes discussion and satisfies our emotional needs."
According to a recent Ipsos poll, the strain of technology is getting tighter and tighter with 61 per cent of Canadians wishing that they could go back to a time where technology didn't play such a large role in communications.
Allie MacPhail, who works with teens, parents and married couples that want to strengthen their relationships, feels that Canadians need to get offline and start making quality face time with their family and peers.
"Human interaction moves people emotionally and while electronic communication is efficient to stay in touch, Canadians want and need to complement their relationships with more face time," said MacPhail. "Although Canadians are often well connected online and through text messages, many of them feel isolated, lonely and lacking real, personal connections.
MacPhail offers two big tips on how to create more face time with family and friends: turn off the electronics since televisions and computers are huge distractions, and invite the person to participate in a common face to face activity like lunch, going to the gym, or taking a walk.

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