Saturday, September 27, 2008

Olympus Announces Back to School Lineup


Olympus has recently released information for three products that it is going to be showcasing for their back to school lineup. Three products are officially featured, two cameras and one digital voice recorder.
The two cameras are the FE-340, and 850-SW, priced at $199.99 and $299.99 respectively.
The Olympus FE-340 is a fairly affordable digital camera with decent capabilities and an all-metal exterior for greater durability. The quality should be about spot-on for the average amateur photographer or photography student, with a 5x optical zoom lens and 8.0 megapixel photos.
In addition to face detection technology, which is becoming more and more common in digital cameras these days, is the Smile Shot technology, which (like burst mode) will take a number of photographs at the same time, making it that much easier to get a smiling subject. And if the subject isn’t smiling, a built-in Expression Edit feature will allow for up to four different expressions, altered on the spot.
The Olympus 850-SW is similarly feature-loaded, but specializes in a different set of benefits that take it in a different direction than the FE-340. While the zoom capabilities are only 3x optical (but 5x digital), the camera still takes 8.0 megapixel shots and sports extra durability.
The camera is advertised as being shock, water, and freeze-proof, making it a good kick around camera that can go almost anywhere you can. If it gets dropped, the body is made in a shock-absorbent way that should minimize internal damage, and if it happens to fall in water, it’s guaranteed to work (and take pictures) at up to 10 feet. And for winter shots, the camera can take the cold up to -10C, so as long as it is kept above that, it should shoot photos without a hitch.
Rounding out these products is the Work and Play LS-10 digital recorder.
The most expensive of the products announced by far at an MSRP of $449.99, this product is not just for recording lectures or telephone interviews. No, with the ability to record into a variety of formats including WAV, MP3, and WMA, as well as 2GB of internal memory, this recording device is much better suited to an aspiring musician.
Still if you can afford it, the LS-10 has received a couple of rave reviews for its portability, durability and sound quality from a company that was previously known mostly for optical devices. This recorder has two microphones on the top corners, angled 90 degrees away from each other for maximum sound capture.
The LS-10 is also a worthy recorder for picking up and isolating anything from hushed tones in an auditorium to separating the nuances of an acoustic performance or a studio session. Definitely worth investigating.
For more information, check out http://www.olympuscanada.com/.

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