In a unique marketing move that displays they may have no clue who their demographic is, the mighty Microsoft Corp. is releasing a limited-edition Zune digital media player designed by Peter Saville to commemorate the DVD release of "Joy Division," a documentary on the post-punk band. The film will come pre-loaded on a custom black Zune 80 player that is etched with an adaptation of Saville's artwork from Joy Division's "Unknown Pleasures" album.
"We are happy to be involved in this innovative alliance with Zune, and we're honored that Zune chose our film 'Joy Division' for its limited-edition player," said Barry Gordon, executive vice president of Home Entertainment at The Weinstein Company.
The DVD release of "Joy Division" is also set for a June 17 release through Genius Products and The Weinstein Company, and has been widely praised for highlighting the enduring influence of the Manchester quartet while poignantly conveying the story of their brief career. The film was directed by Grant Gee, director of "Meeting People Is Easy" and "Demon Days."
No need to worry, 30 to 40 somethings will not have to line-up for the five hundred limited- edition players available for purchase June 17 for $399.99, they can rush to purchase them through http://www.zune.ca/ and http://www.zuneoriginals.ca/.
"We are happy to be involved in this innovative alliance with Zune, and we're honored that Zune chose our film 'Joy Division' for its limited-edition player," said Barry Gordon, executive vice president of Home Entertainment at The Weinstein Company.
The DVD release of "Joy Division" is also set for a June 17 release through Genius Products and The Weinstein Company, and has been widely praised for highlighting the enduring influence of the Manchester quartet while poignantly conveying the story of their brief career. The film was directed by Grant Gee, director of "Meeting People Is Easy" and "Demon Days."
No need to worry, 30 to 40 somethings will not have to line-up for the five hundred limited- edition players available for purchase June 17 for $399.99, they can rush to purchase them through http://www.zune.ca/ and http://www.zuneoriginals.ca/.
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