Dell and Microsft are teaming up to join in (PROJECT) RED, the brand / charity initiative whose raison d'etre is the battle against HIV/AIDS in Africa.
The fundamental concept of (PRODUCT) RED is to meld consumer brands with corporate giving; for every RED product sold, a portion of the proceeds are donated to the (PROJECT) RED "Global Fund." Money is then channeled to AIDS grants in Africa. With these grants, the Global Fund finances locally conceived and implemented AIDS awareness, prevention and care programs with funds allocated based on measurable results.
Dell and Microsoft join other heavy hitter brands like GAP (RED apparel), Apple (RED iPod line), Motorola (RED handsets and accessories) along with other names. So far, RED partners have generated $50 million for the Global Fund, the (PROJECT) RED home page says.
Dell and Microsoft's additions to the RED line include:
XPS One (PRODUCT) RED - (Available in Canada summer 2008). The elegant, simple and space-saving XPS One combines multimedia computing with high style, high-definition television and entertainment, and is a distinctive addition to any room in the home. (Purchase contributes $80 to the Global Fund)
XPS M1330 (PRODUCT) RED - With a starting weight of just under 4 pounds and featuring an ultra-thin 0.9-inch profile, the award-winning XPS M1330 notebook features a high-definition 13.3-inch display, full-sized keyboard, built-in Wi-Fi and optional mobile broadband wireless for connecting on the go. (Purchase contributes $50 to the Global Fund)
XPS™ M1530 (PRODUCT) RED - The XPS M1530 is a sleek and stylish 15.4-inch notebook that is loaded with premium features like built-in webcam and fingerprint reader, and design accents like touch-sensitive multi-media buttons and brushed aluminum accents. (Purchase contributes $50 to the Global Fund)
948 All-in-One Printer (PRODUCT) RED – The 948 printer features easy-to-use fax, scan, copy and print functions and photo printing options – available with or without connection to a computer. (Purchase contributes $5 to the Global Fund)
The fundamental concept of (PRODUCT) RED is to meld consumer brands with corporate giving; for every RED product sold, a portion of the proceeds are donated to the (PROJECT) RED "Global Fund." Money is then channeled to AIDS grants in Africa. With these grants, the Global Fund finances locally conceived and implemented AIDS awareness, prevention and care programs with funds allocated based on measurable results.
Dell and Microsoft join other heavy hitter brands like GAP (RED apparel), Apple (RED iPod line), Motorola (RED handsets and accessories) along with other names. So far, RED partners have generated $50 million for the Global Fund, the (PROJECT) RED home page says.
Dell and Microsoft's additions to the RED line include:
XPS One (PRODUCT) RED - (Available in Canada summer 2008). The elegant, simple and space-saving XPS One combines multimedia computing with high style, high-definition television and entertainment, and is a distinctive addition to any room in the home. (Purchase contributes $80 to the Global Fund)
XPS M1330 (PRODUCT) RED - With a starting weight of just under 4 pounds and featuring an ultra-thin 0.9-inch profile, the award-winning XPS M1330 notebook features a high-definition 13.3-inch display, full-sized keyboard, built-in Wi-Fi and optional mobile broadband wireless for connecting on the go. (Purchase contributes $50 to the Global Fund)
XPS™ M1530 (PRODUCT) RED - The XPS M1530 is a sleek and stylish 15.4-inch notebook that is loaded with premium features like built-in webcam and fingerprint reader, and design accents like touch-sensitive multi-media buttons and brushed aluminum accents. (Purchase contributes $50 to the Global Fund)
948 All-in-One Printer (PRODUCT) RED – The 948 printer features easy-to-use fax, scan, copy and print functions and photo printing options – available with or without connection to a computer. (Purchase contributes $5 to the Global Fund)
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