Thursday, September 25, 2008

Sony intros world’s first for OLED TV


OLEDs consume less energy, allow thinner products
As an interesting counterpoint to all the announcements of wall-size TV sets, Sony Canada’s latest hottest product, the XEL-1, measures just 11 inches. However, the significance is not in the size, but in the technology underpinnings. Sony says the XEL-1 is the world’s first Organic Light-emitting Diode (OLED) TV.
OLED may sell well in these green times because it is around 40 percent more energy efficient than the flat panel technologies in common use today, according to Sony. The reduced energy requirement is inherent to the technology. OLED uses electroluminescent organic materials and because they emit light, a separate light source isn’t needed. This also allows OLED products to be much thinner. The benefits of OLED screens made them a natural for small devices and the screens began showing up on smart phones a few years ago.
Sony says the XEL-1 is just 3 mm at its thinnest point. The company is also touting the picture quality of the new technology, saying it will deliver contrast ratios of more than a million-to-one and very fast response times.

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